I'm currently working as a Strategy Analyst for Siegel + Gale. I work on a wide range of clients including Wells Fargo and Mellon Capital in areas strategy and activation. In my spare time you'll find me building voice user interfaces on Alexa and learning about
human-centered design with IDEO.
human-centered design with IDEO.
I’m a strategist who differentiates products and services by creating seamless customer-centric experiences. My unique background in product strategy, digital marketing and branding allows me to solve problems by combining creative thinking with a data-driven approach. I use my skills to shape the interactions people have with products/services/brands, sharpen the impression that is created and improve the businesses bottom line.
I approach strategy with a desire to create and communicate value. All projects start with extensive research so I have the right insights and data to move forward with a successful solution. Looking at problems through a design, product and brand lens allows me to find the white space and form a strategy.
Working as a consultant has taught me to operate with a high level of responsibility and be conversant with change. I’m flexible and can jump from small details to the big picture seamlessly. For example, I’ve explained design choices in the Snappic mobile UI and how the contribute to the overall user experience, and a clients bottom line.
I aspire to work on projects that deliver on their brand promise and add value to an organization, industry or customer.
Complete Experience
Siegel + Gale
Strategy Analyst (Brand Strategy)
December 2016 - Present | Los Angeles, California
Siegel+Gale is a global brand strategy, design and experience firm. We use the power of simplicity to help organizations realize their full potential. I'm working on global fortue 500 clients in areas of brand strategy and activation.
Snappic
Product Marketing Manager
February 2016 - November 2016 | Los Angeles, California
Snappic (an Alto Labs company) is a social commerce start-up that helps brands gain more revenue through social channels by using optimisation and retention technologies. My role was diverse, however I worked to take the product from conception to realization and was responsible for product marketing to increase awareness and drive adoption.
Alto Labs
Digital Strategist
October 2015 - November 2016 | Los Angeles, California
Alto Labs is an award winning interaction design and development agency, specialising in ideation, UI/UX, interface design and coding. I created and executed strategies for clients in areas of digital marketing (30K/m budget on social, search, email, influencer) and user experience (UX writing, web design).
Coup Studio
Junior Digital Strategist
October 2014 - September 2015 | Perth, Western Australia
Coup Studio is a small design and marketing studio based in Perth, Australia specialising in website development, branding and marketing. I launcged and managed day-to-day digital marketing activties for a wide range of clients.
Freelance
Strategy and Digital Marketing
March 2014 - September 2015 | Perth, Western Australia
Fuelled by my aspirations to apply my academic knowledge hands on, in early 2014, I started freelancing. While freelancing I predominantly worked in digital marketing and strategy but also explored branding and web design. Freelancing taught me how to think, plan and execute on multiple projects simultaneously.
CSIRO The Commonwealth Scientific and Industrial Research Organization
Vacation Scholar
December 2013 - March 2014 | Perth, Western Australia
CSIRO is the federal government agency for scientific research in Australia. Its chief role is to improve the economic and social performance of industry, for the benefit of the community. The purpose of my project was to inspire change in the way CSIRO managed its client relationships. I did this by interviewing successful inter-departmental senior executives on their management style and profiling their client relationships reflecting an understanding of their leadership style. These findings were published in the form of creative stories on CSIRO’s internal network and weekly newsletter. Additionally, I was able to work on CSIRO’s website redesign that also reflected the same cultural shift.
Venn Gallery
Marketing Intern
August 2013 - December 2013 | Perth, Western Australia
Venn was an art and design concept space operating in Perth from 2011 – 2014. The space featured a contemporary art gallery, design shop, bar and cafe all housed in an architecturally designed historical building. As the Marketing Intern I was exposed to all areas of marketing, in particular, social media, email marketing and loyalty marketing. I developed a strong understanding of the unique experience Venn offered its customers and served as an ambassador for the business.