Over the past six years, I’ve specialized in brand strategy, with a focus on naming, brand architecture and go-to-market execution. I help brands clarify their story, connect with their audiences, and grow with intention. I create fresh collaborations, participatory brand experiences, and channel-diverse campaigns that tap into trusted voices and electric fandoms to cultivate meaningful connections with both established and emerging audiences.
Most recently, as Global Brand Manager at Google, I led integrated marketing across an ecosystem of 40+ products in 30+ countries. I was responsible for developing strategic initiatives, including the refresh of Google Pixel’s brand purpose, and scaling them effectively across platforms and regions.